Effortless Style, Every Day
The Inspiration
De Moda was born from the idea that fashion after 40 should be fun, flattering, and free of compromise. Inspired by the strength and elegance of the leopard, a symbol of confidence on the move, our collections embrace chic, confidence, and comfort in equal measure.
We’ve taken the guesswork out of getting dressed by curating styles that feel modern, versatile, and effortless. No trends to chase and no fads to regret, just fashion that works for your life and your body. Because let’s be honest, if an outfit makes you feel like you need a nap (or a second glass of wine) just to wear it… it’s not
Fashion often forgets about women over 40, leaving them caught between chasing trends that don’t feel authentic or settling for styles that don’t reflect their elegance.
At De Moda, we’re here to change that.
That’s why we offer clothing that flatters, empowers, and moves with you. So you can feel confident, comfortable, and effortlessly stylish at every stage of life.
Meet the Founder
Hi, I’m Jennifer, the founder of De Moda Apparel. I started this brand with a simple belief: style should feel effortless and inspire confidence every day. Fashion isn’t just about how things look — it's about how it makes you feel.
With De Moda, I wanted to create a space where you can find timeless pieces that are easy to wear, easy to style, and always make you feel like the best version of yourself. Every collection reflects my passion for effortless elegance and my vision of a lifestyle where beauty and comfort go hand in hand.
My hope is that when you shop here, you don’t just discover items you love — you discover a little extra confidence, too.
What Makes Us Different
